SUBKO - studio substance
During my internship at Subko as part of the Studio Substance Design team, I engaged in multidisciplinary design work spanning digital, physical, and spatial mediums.
My scope of work included crafting daily social media content for India and Dubai, diverse packaging assets, physical print media, and full-scale campaign collaterals. Beyond traditional graphic design, I also gained hands-on experience contributing to in-store spatial assets, event collaterals, and campaign video shoots.
Date:
june - august, 2026
Industry:
f&B and hospitality
Services:
Graphic Design
Actor in Campaign Shoot
Videography Help
Spatial Design
SHOW & TELL
Show & Tell was the first major responsibility I was handed and had to chance to work on. I was tasked with making the logo for their new social media IP which focuses on the individual star ingredients in the Subko menu.
After going through several iterations and directions, the final logo on the left was approved. The design comprises of the two main words "Show" and "Tell" in contrasting slanted positions giving equal importance to showing and telling. The "&" is placed in the centre and is occasionally exchanged with the star ingredient.
Design Manager - Ananya Dornal
Videography - Tanmay Dhara
Video Post Editor - Vishal Jha