Hindmata Market - Wayfinding System

For this project, me and my team had to create a wayfinding system for Hindmata Market. The process of creation was so interesting because we started by analyzing the space ourselves by immersion and took interviews of the people of the place like shopkeepers, traffic police officers, roadside hawkers and civilians. Through that we could understand the problems of the place and helped in creating User Personas.

Then we moved on to the cultural research where we delve deeper into the significance of the place along with identifying the landmark point. After this process we started with the actual signage designs taking inspiration from the market's rich fabric heritage. We create a signage which would resemble an abstract saree and be utilized as Directional and Informational signage. Along with that we also created a Cognitive Map of the entire area for better understanding of the area zones.