Chips Packaging Design - Balaji RUMBLES

This is a redesign project for Balaji Wafers's Rumbles chips. The brief was to create a packaging that would stand out in the market visually and be eye catching at the first glance.

For the design I incorporated an illustrative bright figure in my art style that could relate to kids or any customer. The bright colors and the illustration help in grabbing the eye faster.

From the teeth to the eating motion, I depicted the major CRUNCH factor I wanted to include. For the other elements like title, i used a custom typography title I made.

The background has subtle pattern of the chips ridges to maximize the USP of this specific chip series by Balaji Wafers.